Beyond the Stage: Transforming Fandom and Partnerships with Data
Summary
The discussion will highlight how fan insights can enhance how artists and labels engage with their fans and open new opportunities for previously unconsidered partnerships based on fan feedback. This session will explore how live events can become powerful engines for fan data collection and engagement. Panelists will unpack live fan data for audiences captured by SET on four tour stops for country artist Parker McCollum. By combining this live data with Deloitte’s advanced analytics, the panel will discuss new partnership and revenue opportunities for both the artist and UMG, and how this enhances fan engagement.
- Format: Panel
- Category: Panel
- Event Type: panel
- Presented By: Deloitte
Contributors
- Matthew Forster
- Chad Meholic
- Wenny Katzenstein
- Jarred Goldner
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